FindLaw’s Content Approach:
A Proven Method for Creating Effective Law Firm Websites
After building thousands of law firm websites, FindLaw knows how people search for legal services on the web and what factors influence whether website visitors will contact your firm. We use our expertise to build a compelling web presence for your firm, one that helps potential clients find your website and persuades visitors to contact your law firm.
Relevant content is the focus of search engines
Our writers carefully craft content that uses search engine marketing techniques, such as repeating important words and phrases on each page. Search engines rank each page of the site individually, so every page of the site must include search terms that will be used by your potential clients. Repetition of these terms, as well as their position on the page, has a significant impact on how well your site performs.
Relevant content persuades potential clients to contact your law firm
At FindLaw, we know that Internet consumers are quick to reject a site that doesn’t provide the information they seek. Your potential clients want to know if you can solve their problem, where you are located, and why they should hire you.
Our professional writers create content that appeals to your potential clients by clearly describing your practice areas, the geographic scope of your practice, and the factors that make your firm unique. To aid in our goal of persuading website visitors to contact your law firm, the content we write takes into consideration the sophistication of your client base.
Help us identify the right tone for your content
This site provides, for your review, sample pages representing four separate tones that could be used for your website: subtle, formal, informal, and aggressive. Based on your preference, you site will be written to present a specific tone, or a blend of tones. These are sample pages only and not the custom content that will be written for you.
Choosing your voice
An equally important consideration in the preparation of your content is the voice you use. The samples provided on this site include content written in the first person (I, we) and content written in the third person (they, he, she, the firm).
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